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Melina Matsoukas (born January 14, 1981) is an American music video director.
Life and career
Matsoukas is of Greek, Jewish, Jamaican and Cuban descent.[1] Both her name and surname are Greek: Μελίνα Ματσούκα. She is a graduate of the American Film Institute and New York University. Her graduate thesis there was on music videos.[2]
Matsoukas started out at the now-defunct Gorilla Flix film production company, and currently works for Black Dog Films/RSA, which she has been signed to since 2006.
Her work is described as, "chalk full [sic] of bright colors or crisp black and white images, smooth spotlights, and tasteful retro video models."[3] Matsoukas says that expensive equipment is not necessary for a quality video and one should never think that way: "A good video has the right visuals, a well conceptualised story and should be exciting and elicit reaction."[4] In an interview for Venus Zine's Fall 2010 issue, she says about being part of the music video world, "I love it. The quick turnaround, the creativity."[5] Regarding the concept of Solange Knowles' video "I Decided", Matsoukas stated: "This is her concept so I've definitely just developed it and put my mark on it."[6]
Music video filmography
This list is incomplete; you can help by expanding it.
2006
"Dem Girls" - Red Handed feat. Paul Wall & Scooby
"Go 'Head" - Ali & Gipp feat. Chocolate Tai
"Need a Boss" - Shareefa feat. Ludacris
"Cry No More" - Shareefa
"Hey Hey" - 216
"Money Maker" - Ludacris feat. Pharrell
"Dangerous" - Ying Yang Twins feat. Wyclef Jean
"Help" - Lloyd Banks feat. Keri Hilson
2007
"Because of You" - Ne-Yo
"Green Light" - Beyoncé
"Kitty Kat" (co-directed by Beyoncé Knowles) - Beyoncé
"Suga Mama" (co-directed by Beyoncé Knowles) - Beyoncé
"Upgrade U" (co-directed by Beyoncé Knowles) - Beyoncé feat. Jay-Z
"Tambourine" - Eve feat. Swizz Beatz
"Do You" - Ne-Yo
"Give It to You" - Eve feat. Sean Paul
"Bleeding Love" - Leona Lewis (UK version)
"Hold It Don't Drop It" - Jennifer Lopez
"Sensual Seduction" - Snoop Dogg
"How Do I Breathe" - Mario
2008
"In My Arms" - Kylie Minogue
"Wow" - Kylie Minogue
"Modern World" - Anouk
"Closer" - Ne-Yo
"I Decided" - Solange
"Just Dance" - Lady Gaga feat. Colby O'Donis
"Energy" - Keri Hilson
"Good Good - Ashanti
"Beautiful, Dirty, Rich" - Lady Gaga
"Go Girl" - Ciara feat. T-Pain
"Return The Favor" - Keri Hilson feat. Timbaland
"Diva" - Beyoncé
"Thinking of You" - Katy Perry
2009
"I Will Be" - Leona Lewis
"So Good" - Electrik Red
"Not Fair" - Lily Allen
"Sweet Dreams" (I Am... Tour interlude video) - Beyoncé
"Touch My Hand" - David Archuleta
"Work" - Ciara feat. Missy Elliott
"I Look To You" - Whitney Houston
"Million Dollar Bill" - Whitney Houston
"Sex Therapy" - Robin Thicke
"Never Knew I Needed" - Ne-Yo
"Hard" - Rihanna feat. Young Jeezy
2010
"Rude Boy" - Rihanna
"Put It in a Love Song" - Alicia Keys feat. Beyoncé
"Why Don't You Love Me" (co-directed by Beyoncé Knowles) - Beyoncé
"Rockstar 101" - Rihanna feat. Slash
"Gimmie Dat" - Ciara
2011
"S&M" (co-directed by Rihanna) - Rihanna
"Move Your Body" - Beyoncé
"I'm Into You" - Jennifer Lopez feat. Lil Wayne
"We Found Love" - Rihanna
References
^ http://www.honeymag.com/2010/uncategorized/females-freakin-the-industry/
^ Kamuzu Banda, Tim. Saturday, September 6, 2008 at 22:01. "Video queen: Melina Matsoukas", Daily Nation.
^ "Visionary: Melina Matsoukas", WatchLookListen.
^ "Video queen: Melina Matsoukas", p. 2
^ "Venus Zine: Melina Matsoukas" Venus Zine Fall 2010 Issue No. 44
^ "Dir. Melina Matsoukas, on the video concept", Truveo.
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